Our design philosophy follows several major rules of good web development:
Interesting and Informative Content

As well as being attractive, a good web site will contain complete and easily understood information about your products and/or services.

Easy Navigation

The information contained in your site should be easily accessible. This is accomplished by using a logical navigation structure, site maps or search functions.

Site Theme "Fits" Your Business

The overall theme of your site should not stray from the overall theme of your business. Colours and graphics such as logos that may already be established should be used whenever possible. It is also important that your site remain professional and have a business tone.

Search Engine Optimization

Relentless pursuit of search engine placement, link exchange, "sticky" content, and good marketing. The vast majority of visitors find sites on search engines. The challenge is that search engines are all different, and it takes weeks or months before efforts on your site begin to appear in engines. This makes experimentation time consuming. But, it is not alchemy. Search engines look for words on the page or embedded in the code of the pages; put up text that is interesting to people, submit pages carefully and consistently, and keep the content fresh, and rankings will climb. Many engines also increase ranking if a site is linked from other sites, so link exchange helps boost traffic directly and indirectly.
Sticky content means visitors will come back. If your site is a 3 page advertisement, they will read it once and not return. If, on the other hand, you provide valuable information and services, you let them interact with your site, and you treat them well, then you have repeat visitors and e-word-of-mouth.

Marketing

Once your web site is completed, it is important that it can be found. One way we accomplish this for you is to optimize the site for Search Engine Indexing. Another is for you to market your site as you would the rest of your business. It is important to include your site on all other marketing materials such as business cards, brochures and flyers.
Good marketing does not need to be expensive. It needs to be interesting and meet a need. Press releases, email announcements, and both free and paid listing can generate extensive web presence quickly at an infinitely lower cost that an equivalent radio, print, or tv campaign.